Online Marketing Manager (f/m/d)

NovaTaste is a global leader in taste innovation. With its broad portfolio of renowned brands such as WIBERG, Gewürzmüller, Gewürzmühle Nesse, Mühlehof Gewürze, Eppers, McClancy, Piasa, AMCO, Redbrook, BSA WIBERG, and The Mighty, NovaTaste offers a range of value-add savory ingredients and blends to improve taste and texture, as well as extend the shelf life of food products for its customers. NovaTaste has over 2,400 employees and supplies food manufacturers, butchers and foodservice players across Europe, North America and Asia.

As an Online Marketing Manager (m/f/d), you will take responsibility for digital marketing activities with a focus on Google Ads, social media marketing, and the further development of our B2B online shop. Working closely with the specialist departments, you will actively shape our online presence and contribute to sustainably improving eCommerce performance.

Tasks

• Planning, analyzing, and implementing eCommerce campaigns, as well as tracking relevant KPIs and deriving actionable recommendations
• Managing and optimizing the Google Ads account, including keyword research, analysis, and budget control
• Developing and implementing retargeting strategies and audience-building measures to effectively guide the customer journey
• Conceptualizing, creating, and publishing target group-relevant content on social media channels—in close coordination with marketing and external agencies
• Supporting the planning and execution of marketing campaigns, as well as maintaining and optimizing content in the webshop
• Conducting competitive analyses to continuously improve our eCommerce strategies
• Ensuring consistent quality standards in the online shop, particularly in product presentation and content display

Skills

• 2–3 years of relevant professional experience in eCommerce or online marketing
• Proficient in common online marketing tools (Google Analytics, Google Ads, Meta Business Manager)
• Solid knowledge in optimizing performance metrics and experience in the operational management of corresponding campaigns
• Experience with content management systems and in creating and optimizing editorial content (website, newsletter, social media)
• Excellent German and English skills, both written and spoken

Benefits

• Excellent lunch options at gourmet level in our company restaurant
• Attractive discounts on our products
• Professional, free support for mental health through our partner nilo.health
• Physiotherapy with a low co-payment, company doctor, and occupational pension scheme
• ClimateTicket Salzburg and company bike leasing
• Flexible working hours through an attractive flexitime model and home office options
• Flat organizational structure with a first-name culture and short decision-making paths
• A constructive and innovative working environment in a successful, internationally active company

The minimum gross salary for this position is € 2.741,61 per month on a full-time basis. We offer a compensation package that significantly reflects your skills and experience.